It’s 3:30pm on a Monday afternoon and I’ve already seen adverts for the following products via various different media platforms:
- Six-‘Pad’ – a contraption you attach to your stomach which uses EMS to ‘train fast-twitch muscles with minimum intensity, increasing the possibilities for changes in appearance’.
- ‘Waist Trainer’ - a corset-type garment that ‘increases perspiration (which has a cleansing effect, removing toxins and impurities) and helps the body’s thermogenesis process’.
- About 3 or 4 different ‘slimming’ teas + coffees
- ‘Hot’ Pants – workout shorts and leggings that help you ‘burn more calories’ as you exercise
The combined reach of all these adverts must have been millions – that’s a lot of people who won’t realise that all yes ALL of these products are ABSOLUTE RUBBISH AND WON’T HELP YOU LOSE WEIGHT.
I have spoken to many people, clients, friends, who have admitted that they are susceptible to diet and fitness fads. The companies who manufacture these products know that they exist and specifically target their ad-speak towards them. The phrases ‘quick-fix’, ‘only (i.e.) 8 weeks etc abound – all designed and aimed towards those who have a hard time with motivation to exercise and willpower towards food.
BUT – what you’ll also find within the websites, posts and small-print of all of these products will be a disclaimer stating that these ‘remedies’ will only work when combined with a healthy diet and an active lifestyle. And WHY is that? It’s because the healthy diet and the active lifestyle ARE the components that will help you lose weight!
I’m sure most of you reading this will know (not least because you’re probably tired of hearing me say it) that drinking a tea, wearing a waist-trainer and strapping some plastic onto your stomach will do NOTHING for you apart from make you very uncomfortable and possibly give you diarrhoea. There is only one winning formula when it comes to losing weight – eat well, move daily, lift as heavy as you can, stay hydrated and sleep deep! The people behind these scams aren’t doctors or healthcare practitioners – what exactly ARE these ‘toxins’ they profess to be able to remove from your body?
I also think these products have a lot to answer for in terms of a mental approach to fitness and weight-loss. The scope for failure is huge especially when you think about what each brand is (over) promising. Exercise should be at the forefront of every weight-loss journey and anyone who cares about health and wellness should be sharing this message. That’s the difference between these companies and those who work directly in the fitness industry – a PT, a class instructor, a dietician; these are the people who are actually invested in your health and making you the best person you can be.